La orientación al aprendizaje, al mercado y su impacto en los resultados empresariales: un análisis con modelo de ecuaciones estructurales

Jaime Gustavo Gallo Mendoza

doi:10.37467/gka-revsocial.v8.1974

Autores/as

Jaime Gustavo Gallo Mendoza Universidad Internacional del Ecuador (UIDE)

DOI:

https://doi.org/10.37467/gka-revsocial.v8.1974

Palabras clave:

mercado, aprendizaje, emprendimiento, innovación, ventaja competitiva

Resumen

En la presente investigación se explica la relación de dos capacidades empresariales: la orientación al mercado y su influencia en la orientación al aprendizaje y, ambos, en los resultados de las pequeñas y medianas industrias del sector de “Alimentos y Bebidas”, en Ecuador. Con el objetivo que este tipo de organizaciones logren un rendimiento organizacional competitivo en el Ecuador. Una herramienta para que las pequeñas y medianas industrias logren operar en el mercado a largo plazo debido a que se desarrollarán competencias que generarán resultados más eficientes y por tanto una mayor ventaja competitiva.

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