Agency as a Pedagogical Model

Hyperrealistic Simulation in University Advertising Education

Authors

DOI:

https://doi.org/10.62701/revedu.v14.5568

Keywords:

Pedagogical Innovation, Professional Simulation, Experiencial Learning, Transferable Skills, Interdisciplinarity, Hyperrealistic Simulation, Employability

Abstract

This study presents RUSH, a pedagogical innovation at Universidad Francisco de Vitoria that simulates the complete workflow of an advertising agency. Students from Advertising, Advertising + Marketing, and Advertising + Design form interdisciplinary micro-agencies to solve real briefs from partner brands, covering strategic research, ideation, creative development, and campaign pitching before industry professionals. Using a mixed-methods design, including pre- and post-intervention student surveys and questionnaires completed by jurors and brand representatives, the findings suggest that RUSH is a transferable educational model that enhances students’ professional readiness and strengthens the connection between higher education and industry practice.

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Published

02-07-2026

How to Cite

Fernández Novoa, O., Martínez Sierra, E., & Vázquez Sacristán, I. A. (2026). Agency as a Pedagogical Model: Hyperrealistic Simulation in University Advertising Education. EDU REVIEW. International Education and Learning Review Revista Internacional De Educación Y Aprendizaje, 14(1), 141–153. https://doi.org/10.62701/revedu.v14.5568

Issue

Vol. 14 No. 1 (2026)

Section

Research articles

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