Business Narrative as a Tool to Explore the Complexities of Management: the case of Satya Nadella
DOI:
https://doi.org/10.37467/gka-revsocial.v7.1994Keywords:
Business narrative, Storytelling, Study of cases, Leadership, Innovation, EmpathyAbstract
Business narrative, in the form of books or texts in other supports is a very powerful training tool. We refer to business people written experiences of the professional life, or proposals of management improvement based on real situations. Both are a training tool that is not used enough in the educational programs of Business Management, currently. Their knowledge and discussion in class, with diverse approaches, from the presentation prepared by students, to the discussion based on the case methodology, represents a qualitative leap in business people education. Particularly for a future economy that is more inclusive, efficient and generates higher levels of Social Welfare.
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