Persuasive Political Communication
Leadership and Negotiation
DOI:
https://doi.org/10.62701/revsocial.v12.5183Keywords:
Leadership, Political communication, Conscious negotiation, Personal branding, Crisis, Influence, AuthenticityAbstract
In political communication, leadership relies on influence and trust. Conscious negotiation is crucial for forging alliances and managing narratives. Building an authentic personal brand and crisis management are essential in the digital age. Political leaders must adapt to changing media environments, using effective oratory and social media strategies. The ability to negotiate transparently and persuasively stands out as a fundamental asset. Successful political communication involves a blend of authenticity, consistency, and adaptability in a complex, media-driven world.
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