WeChat Social Media Platform

Beyond digital barriers

Authors

  • Marzia Brandolese Politecnico di Torino
  • Lorenza Scaldaferri Politecnico di Torino

DOI:

https://doi.org/10.62701/revsocial.v13.5450

Keywords:

WeChat, Social media, University, Engagement, Digital barriers, Digital ecosystems

Abstract

In an interconnected world where digital communication bridges distances, China stands apart. Its distinct digital ecosystem, shaped by the Golden Shield Project, blocks many global platforms. . WeChat, China’s leading super-app with over 1.3 billion monthly active users, serves as a vital tool for daily digital interactions. This article examines the Politecnico di Torino's pioneering use of a WeChat Official Account, making it the first Italian public university to engage this platform. By analyzing communication strategies, challenges, and outcomes, the study explores how this tool impacts reputation, engagement, and connections with Chinese audiences, leveraging tailored content within a regulated environment.

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References

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Published

02-06-2025

How to Cite

Brandolese, M., & Scaldaferri, L. (2025). WeChat Social Media Platform: Beyond digital barriers. SOCIAL REVIEW. International Social Sciences Review Revista Internacional De Ciencias Sociales, 13(1), 85–95. https://doi.org/10.62701/revsocial.v13.5450

Issue

Vol. 13 No. 1 (2025)

Section

Research articles

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