Advertising Creativity in the Age of Artificial Intelligence

Ethics, Epistemology, and Transdisciplinary Challenges

Authors

DOI:

https://doi.org/10.62701/revsocial.v13.5495

Keywords:

Artificial intelligence, Advertising creativity, Ethics, Copywriting, Algorithmic complacency, Epistemology, Transdisciplinarity

Abstract

The emergence of artificial intelligence in advertising is transforming how creativity, discourse, and human authorship are understood. This article offers a critical and transdisciplinary reflection on the ethical and communicative challenges posed by AI in copywriting. It highlights risks such as message standardization, reduced visibility of human creators, and the so-called algorithmic complacency. As a proposal, the article advocates for a renewed creative culture that protects expressive diversity and recognizes human contribution in increasingly automated communicative environments.

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Published

22-12-2025

How to Cite

García-López, J. (2025). Advertising Creativity in the Age of Artificial Intelligence: Ethics, Epistemology, and Transdisciplinary Challenges. SOCIAL REVIEW. International Social Sciences Review Revista Internacional De Ciencias Sociales, 13(2), 39–51. https://doi.org/10.62701/revsocial.v13.5495

Issue

Vol. 13 No. 2 (2025)

Section

Research articles

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