Victoria’s Secret and Social Paradigms

Inclusion and Diversity as Strategic Branding Resonse

Authors

DOI:

https://doi.org/10.62701/revsocial.v13.5507

Keywords:

Victoria’s Secret, Communication strategy, Inclusion, Diversity, Brand image, Social media, Inclusive narrative

Abstract

This study analyzes the evolution of Victoria’s Secret’s communication strategies in response to increasing social demands for inclusion, diversity, and body representation. A mixed-method approach was employed, combining documentary and content analysis of advertising campaigns (2020–2024) and Instagram posts. The findings reveal a significant transformation in the brand image, aimed at incorporating greater body, racial, and gender diversity, which has strengthened connections with younger, socially engaged audiences. However, questions remain regarding the authenticity of this repositioning. The study concludes that addressing new social paradigms requires consistent, sustained strategies aligned with the sociocultural values of the contemporary environment..

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Published

22-12-2025

How to Cite

Alba Morillo, A. I., Alcolea Parra, M., & Bastidas Manzano, A. B. (2025). Victoria’s Secret and Social Paradigms: Inclusion and Diversity as Strategic Branding Resonse. SOCIAL REVIEW. International Social Sciences Review Revista Internacional De Ciencias Sociales, 13(2), 71–86. https://doi.org/10.62701/revsocial.v13.5507

Issue

Vol. 13 No. 2 (2025)

Section

Research articles

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Copyright (c) 2025 Ana Isabel Alba Morillo, María Alcolea Parra, Ana Belén Bastidas Manzano

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