AI in media communication strategies in Spain

An analysis of the impact, uses and transformation of journalism in today’s media landscape

Authors

  • Verónica Roche Tomás

DOI:

https://doi.org/10.62701/revsocial.v14.5538

Keywords:

Artificial Intelligence, Media, Journalism, Spain, Automation

Abstract

This article analyzes how Artificial Intelligence (AI) is transforming content strategies in Spanish media in recent years. Based on a review of academic literature, an analysis of specific case studies (RTVE, PRISA Media, EiTB, and local media), and an interpretation of industry reports, the evolutionary process in production, distribution, and editorial governance is identified. Following this review, opportunities (efficiency, personalized narratives, and new multimedia formats) are analyzed alongside the risks that AI brings. An analytical framework and recommendations are proposed for creating editorial and professional training policies within the European regulatory context.

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References

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Published

30-06-2026

How to Cite

Roche Tomás, V. (2026). AI in media communication strategies in Spain: An analysis of the impact, uses and transformation of journalism in today’s media landscape. SOCIAL REVIEW. International Social Sciences Review Revista Internacional De Ciencias Sociales, 14(1), 91–105. https://doi.org/10.62701/revsocial.v14.5538

Issue

Vol. 14 No. 1 (2026)

Section

Research articles

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Copyright (c) 2026 Verónica Roche Tomás

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