Phygital collecting and adoption of digital avatars through CROM

Authors

  • Victoria Sánchez Rubio University of Pontevedra
  • Pablo Hazael Miralles Domenech
  • Jaime López Velasco
  • Pablo Guijarro Gil

DOI:

https://doi.org/10.62701/revsocial.v14.5539

Keywords:

Collecting practices, Phygital, Avatars, Digital environments, Metaverse

Abstract

This study examines the adoption of phygital collecting models for avatar personalization in digital environments, using CROM as a case study. A mixed-methods approach was employed, including surveys (n=115) and qualitative interviews (n=10) with thematic coding. The results reveal low user interest (28%) alongside concerns regarding data security and privacy. The conclusions highlight that the viability of phygital product depends on overcoming structural barriers; trust does not function as an added value, but rather as an indispensable prerequisite for the adoption of hybrid virtual content.

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Published

10-11-2026

How to Cite

Sánchez Rubio, V., Miralles Domenech, P. H., López Velasco, J., & Guijarro Gil, P. (2026). Phygital collecting and adoption of digital avatars through CROM. SOCIAL REVIEW. International Social Sciences Review Revista Internacional De Ciencias Sociales, 14(2), 95–108. https://doi.org/10.62701/revsocial.v14.5539

Issue

Vol. 14 No. 2 (2026)

Section

Research articles

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Copyright (c) 2026 Victoria Sánchez Rubio, Pablo Hazael Miralles Domenech, Jaime López Velasco, Pablo Guijarro Gil

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