The voices of leadership

Communication Practices and Styles of Lithuanuan CEOS in Managing Public Image

Authors

DOI:

https://doi.org/10.62701/revsocial.v14.5566

Keywords:

Leadership communication, Chief executive officer (CEO), Organizational reputation, Stakeholder, Engagement, Media influence

Abstract

This study analyzes the communication strategies of prominent CEOs in Lithuania and their impact on organizational reputation, employee engagement, and public perception. Using mixed-methods research (quantitative analysis of 440 media outlets, qualitative interviews, and comparison with global rankings) the study found that effective communication increases transparency and strengthens trust. Results highlight the importance of tailoring messages to different audiences and combining formal and informal channels. CEOs who address relevant issues such as energy, defense, and security receive greater media coverage, and those who actively engage on social media are perceived as more accessible, positively impacting their teams’ morale and loyalty.

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Published

01-07-2026

How to Cite

Sueldo, M., & KRIAUČIŪNAITĖ LAZAUSKIENĖ, G. (2026). The voices of leadership: Communication Practices and Styles of Lithuanuan CEOS in Managing Public Image. SOCIAL REVIEW. International Social Sciences Review Revista Internacional De Ciencias Sociales, 14(1), 199–210. https://doi.org/10.62701/revsocial.v14.5566

Issue

Vol. 14 No. 1 (2026)

Section

Research articles

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Copyright (c) 2026 Mariana Sueldo, Gintarė KRIAUČIŪNAITĖ LAZAUSKIENĖ

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