Persuasive Design and Algorithms in Online Betting Platforms

Ethical, Communicative, and Public Health Implications

Authors

DOI:

https://doi.org/10.62701/revsocial.v13.5497

Keywords:

Personalization algorithms, Artificial intelligence, Online gambling, Persuasive design, Dark patterns, Algorithmic communication, Ethical digital regulation

Abstract

This study examines how artificial intelligence algorithms, personalization, and persuasive design shape user experiences on online gambling platforms. Through a systematic literature review (2015–2025), it identifies practices such as behavioral segmentation, dark patterns, and algorithmic communication aimed at maximizing user retention. Findings reveal a technocommunicative ecosystem that is opaque, emotionally manipulative, and underregulated, posing significant risks to user autonomy. The study calls for enhanced transparency, critical digital literacy, and ethical regulation as key strategies to mitigate these effects.

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Published

22-12-2025

How to Cite

Martínez Martínez, L., Arteaga Ros, M., & Cuesta Cambra, U. (2025). Persuasive Design and Algorithms in Online Betting Platforms: Ethical, Communicative, and Public Health Implications. SOCIAL REVIEW. International Social Sciences Review Revista Internacional De Ciencias Sociales, 13(2), 1–16. https://doi.org/10.62701/revsocial.v13.5497

Issue

Vol. 13 No. 2 (2025)

Section

Research articles

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Copyright (c) 2025 Luz Martínez Martínez, María Arteaga Ros, Ubaldo Cuesta Cambra

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