The Entrepreneurship of Hispanic Edutubers and their Contribution to Learning

Youtube Video Classification and Analysis of Comments during COVID-19

Authors

DOI:

https://doi.org/10.37467/revedu.v10.3392

Keywords:

Emprendimiento digital, videos educativos, edutubers hispanos, clasificación de videos youtube, aprendizaje en línea, auge durante COVID-19

Abstract

Entrepreneurs most often direct their intentions towards digital information technologies, this is an economic and social phenomenon based on internet services. Companies like YouTubeä have allowed millions of people to continuously transmit videos with various themes. Through a classification of educational videos from YouTube, the comments of 20 videos of "teachers" were coded to analyze the learning of those who consult the videos. It was discovered that more than 20% of the comments establish the pedagogical consultation as something practical and useful in their academic training and that the reproductions increased during COVID-19.

References

Anderson, C. (2006). The Long Tail: Why the Future of Business Is Selling Less of More. Hyperion.

Arellano, P. R., Pérez, V. G., & Fernández, I. B. (2020). YouTube and influencers in childhood. Content analysis and educational proposals. Icono14, 18(2), 269–295. https://doi.org/10.7195/RI14.V18I2.1455 DOI: https://doi.org/10.7195/ri14.v18i2.1455

Bajo, M. T., Fernandez, Á., Ruiz, M. y Gómez-Ariza, C. (2016). Memoria: estructura y funciones. En M. T. Bajo, L. J. Fuentes, J. Lupiáñez y R. Rueda (Eds.), Mente y cerebro: de la psicología experimental a la neurociencia cognitiva, pp. 205–236. Alianza Editorial. https://bit.ly/3BeOjye

Bétrancourt, M., & Benetos, K. (2018). Why and when does instructional video facilitate learning? A commentary to the special issue “developments and trends in learning with instructional video”. Computers in Human Behavior, 89, 471–475. https://doi.org/10.1016/j.chb.2018.08.035 DOI: https://doi.org/10.1016/j.chb.2018.08.035

Bhatia, A. (2018). Interdiscursive performance in digital professions: The case of YouTube tutorials. Journal of Pragmatics, 124, 106–120. https://doi.org/10.1016/j.pragma.2017.11.001 DOI: https://doi.org/10.1016/j.pragma.2017.11.001

Carreón, D. (4 de junio de 2019). ¿Que es un EDUTUBER? - Soy edutuber [Archivo de video]. YouTube. https://www.youtube.com/watch?v=S6Z_SYtXLVo

Choi, G. Y. (2018). Learning through digital storytelling: exploring entertainment techniques in lecture video. Educational Media International, 55(1), 49–63. https://doi.org/10.1080/09523987.2018.1439710 DOI: https://doi.org/10.1080/09523987.2018.1439710

Davidson, C., Given, L. M., Danby, S., & Thorpe, K. (2014). Talk about a YouTube video in preschool: The mutual production of shared understanding for learning with digital technology. Australasian Journal of Early Childhood, 39(3), 76–83. https://doi.org/10.1177/183693911403900310 DOI: https://doi.org/10.1177/183693911403900310

Derakhshan, A., Lee, L., Bhama, P., Barbarite, E., & Shaye, D. (2019). Assessing the educational quality of ‘YouTube’ videos for facelifts. American Journal of Otolaryngology, 40(2), 156–159. https://doi.org/10.1016/j.amjoto.2019.01.001 DOI: https://doi.org/10.1016/j.amjoto.2019.01.001

Diao, M., & Hedberg, J. G. (2020). Mobile and emerging learning technologies: are we ready? Educational Media International, 57(3), 233–252. https://doi.org/10.1080/09523987.2020.1824422 DOI: https://doi.org/10.1080/09523987.2020.1824422

Ding, X., & Yang, Z. (2020). Knowledge mapping of platform research: a visual analysis using VOSviewer and CiteSpace. Electronic Commerce Research, 0123456789. https://doi.org/10.1007/s10660-020-09410-7 DOI: https://doi.org/10.1007/s10660-020-09410-7

Dussel, I., Ferrante, P., & Pulfer, D. (2020). Pensar la educacion en tiempos de pandemia: Entre la emergencia, el compromiso y la espera. En Pensar la educación en tiempos de pandemia: entre la emergencia, el compromiso y la espera. Unipe. Editorial universitaria.

Garrett, N. (2016). Mapping Self-Guided Learners’ Searches for Video Tutorials on YouTube. Journal of Educational Technology Systems, 44(3), 319–331. https://doi.org/10.1177/0047239515615851 DOI: https://doi.org/10.1177/0047239515615851

Gil-Quintana, J., Malvasi, V., Castillo-Abdul, B., & Romero-Rodríguez, L. M. (2020). Learning leaders: Teachers or youtubers ? Participatory culture and STEM competencies in italian secondary school students. Sustainability (Switzerland), 12(18). https://doi.org/10.3390/SU12187466 DOI: https://doi.org/10.3390/su12187466

Gimenez-Perez, G., Robert-Vila, N., Tomé-Guerreiro, M., Castells, I., & Mauricio, D. (2020). Are YouTube videos useful for patient self-education in type 2 diabetes? Health Informatics Journal, 26(1), 45–55. https://doi.org/10.1177/1460458218813632 DOI: https://doi.org/10.1177/1460458218813632

González-Torres, T., Rodríguez-Sánchez, J.-L., Pelechano-Barahona, E., & García-Muiña, F. E. (2020). A systematic review of research on sustainability in mergers and acquisitions. Sustainability (Switzerland), 12(2), 1–18. https://doi.org/10.3390/su12020513 DOI: https://doi.org/10.3390/su12020513

Jackman, W. M., & Roberts, P. (2014). Students’ Perspectives on YouTube Video Usage as an E-Resource in the University Classroom. Journal of Educational Technology Systems, 42(3), 273–296. https://doi.org/10.2190/et.42.3.f DOI: https://doi.org/10.2190/ET.42.3.f

Keskin, B. (2018). What Do YouTube Videos Say About Public Education? SAGE Open, 8(1). https://doi.org/10.1177/2158244018757831 DOI: https://doi.org/10.1177/2158244018757831

Leary, H., & Walker, A. (2018). Meta-Analysis and Meta-Synthesis Methodologies: Rigorously Piecing Together Research. TechTrends, 62(5), 525–534. https://doi.org/10.1007/s11528-018-0312-7 DOI: https://doi.org/10.1007/s11528-018-0312-7

López, J. (2018). YouTube like tool for the construction of the society of the knowledge. Revista de Ciencias Humanísticas y Sociales, 3(1), 1–16. https://doi.org/10.33936/rehuso.v3i1.1225 DOI: https://doi.org/10.33936/rehuso.v3i1.1225

Massieu, A., & Díaz-Barriga, F. (2020). Educational videos on YouTube: a tool for developing clinical skills in medical students. Educacion Medica, xx, 1–6. https://doi.org/10.1016/j.edumed.2020.03.001 DOI: https://doi.org/10.1016/j.edumed.2020.03.001

Math2me. (18 de septiembre de 2019). Qué es un EDUTUBER [Archivo de video]. YouTube. https://www.youtube.com/watch?v=1BY2VaDNG0Y

McLuhan, M. (1996). Comprender los medios decomunicación. Las extensiones del ser humano (1a). Paidós.

Nokia. (2020). Nokia Deepfield 2020 report shows huge spike in internet traffic and how well the network handled it. Webpage. https://bit.ly/3D3bk8U

Orduña-Malea, E., Font-Julián, C. I., & Ontalba-Ruipérez, J.-A. (2020). COVID-19: análisis métrico de vídeos y canales de comunicación en YouTube. Profesional de la Informacion, 29(4), 1–14. https://doi.org/10.3145/epi.2020.jul.01 DOI: https://doi.org/10.3145/epi.2020.jul.01

Orús, C., Barlés, M. J., Belanche, D., Casaló, L., Fraj, E., & Gurrea, R. (2016). The effects of learner-generated videos for YouTube on learning outcomes and satisfaction. Computers and Education, 95, 254–269. https://doi.org/10.1016/j.compedu.2016.01.007 DOI: https://doi.org/10.1016/j.compedu.2016.01.007

Pasaoglu, A., & Aras, I. (2021). Cleft Lip and Palate YouTube Videos: Content Usefulness and Sentiment Analysis. Cleft Palate-Craniofacial Journal, 58(3), 362–368. https://doi.org/10.1177/1055665620948722 DOI: https://doi.org/10.1177/1055665620948722

Ramírez-Ochoa, M. I. (2016). Posibilidades del uso educativo de youtube. Ra Ximhai, 12(6), 537–546. https://bit.ly/3RjfI7L DOI: https://doi.org/10.35197/rx.12.01.e3.2016.34.mr

Sala-Google SE. (8 de julio de 2020). 13. Edutubers Se parte de la era digital [Archivo de video]. YouTube. https://www.youtube.com/watch?v=1BpHIygxbe0

Saurabh, S., & Gautam, S. (2019). Modelling and statistical analysis of YouTube’s educational videos: A channel Owner’s perspective. Computers and Education, 128(May 2018), 145–158. https://doi.org/10.1016/j.compedu.2018.09.003 DOI: https://doi.org/10.1016/j.compedu.2018.09.003

Shoufan, A. (2018). Estimating the cognitive value of YouTube’s educational videos: A learning analytics approach. Computers in Human Behavior. https://doi.org/10.1016/j.chb.2018.03.036 DOI: https://doi.org/10.1016/j.chb.2018.03.036

Social-Blade. (2022). Métricas de YouTube. https://socialblade.com/

Tomasena, J. (2019). ¿Qué podemos aprender los educadores de los Booktubers? En J. Mateus (Ed.), MayéuTIC@ (pp. 185–198). Fundación Telefónica del Perú.

Tomasena, J. M. (2019). Negotiating Collaborations: Booktubers, The Publishing Industry, and YouTube’s Ecosystem. Social Media and Society, 5(4). https://doi.org/10.1177/2056305119894004 DOI: https://doi.org/10.1177/2056305119894004

Topu, F. B., & Goktas, Y. (2019). The effects of guided-unguided learning in 3d virtual environment on students’ engagement and achievement. Computers in Human Behavior, 92, 1–10. https://doi.org/10.1016/J.CHB.2018.10.022 DOI: https://doi.org/10.1016/j.chb.2018.10.022

Tuelé, J. (2015). Procesos cognitivos relacionados con el aprendizaje de la lectura del alumnado de Educación Primaria. Universidad Internacional de la Rioja.

Veritasium. (1 de mayo de 2022). El Mayor Mito sobre la Educación [Archivo de video] YouTube. https://www.youtube.com/watch?v=gcEiwX7JpNs&t=37s

Published

20-09-2022

How to Cite

Cervantes González, E., Hernández López, S., & Chaparro Sánchez, R. (2022). The Entrepreneurship of Hispanic Edutubers and their Contribution to Learning: Youtube Video Classification and Analysis of Comments during COVID-19. EDU REVIEW. International Education and Learning Review Revista Internacional De Educación Y Aprendizaje, 10(4), 317–344. https://doi.org/10.37467/revedu.v10.3392

Issue

Section

Research articles