Cultural Tourism in a World Heritage Site: the case of the city of San Cristobal de La Laguna (Tenerife, Spain)
DOI:
https://doi.org/10.37467/gka-revsocial.v3.1137Keywords:
Cultural Tourist, World Heritage City, San Cristóbal de La Laguna, TenerifeAbstract
The island of Tenerife is a mature sun and beach destination, visited in 2013 by more than 4.600.000 tourists. The intent of diversifying supply and offer services and value-added products is a primary objective of the tourism sector and local governments. Within the policy of product diversification, cultural tourism plays a central role. The present case, of the city of San Cristóbal de La Laguna, is a paradigmatic case. This is because it is a city declared World Heritage Site by UNESCO (1999) and is located in an enclave of mass tourism of sun and beach. Through a study by the University of La Laguna, we detail a survey of tourists, realized at the end of the visit to that city. The objective of the research was to determine the sociodemographic characteristics of the tourists, their behavior and their main motivations and perceptions during the visit.
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