Double-Degree University Graduates: A Case Study in Spain
DOI:
https://doi.org/10.37467/gka-revsocial.v1.1207Keywords:
College, Dual Degree, Advertising, Marketing, Commercial Business ManagementAbstract
The opportunity to study a double degree in college is a tool that some universities, especially the private ones, are offering to potential students to add value and gain a competitive advantage. In order to determine to what extent the dual degree is a strong argument for future graduates, we conducted a quantitative study on the option to open a double degree, Degree in Advertising and Public Relations and Marketing Degree and Commercial Business Management, indicating the implications entail extra effort for students and questioning on the main motivating factors. The majority of respondents would opt for the double degree, and the main motivating factor is to get more opportunities to find work.
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