Explorando la Identidad Digital:  Factores que influyen en la autopresentación de las mujeres de la Generación Z en TikTok

Marta Ezquerra Fernández; Gema Bonales Daimiel

doi:10.62701/revsocial.v12.5420

Authors

Marta Ezquerra Fernández Universidad Complutense de Madrid https://orcid.org/0000-0002-7960-8814
Gema Bonales Daimiel Universidad Complutense de Madrid https://orcid.org/0000-0003-2085-2203

DOI:

https://doi.org/10.62701/revsocial.v12.5420

Keywords:

Online self-presentation, digital identity, Generation Z, TikTok, self-expression, online community, algorithmic influence

Abstract

This study examines how Generation Z women construct their digital identities on TikTok, focusing on self-expression, community and algorithmic influence. Through focus groups and semi-structured interviews with women aged 18-20, the findings reveal that participants prioritize authenticity but face pressure to conform to trends and idealized aesthetics reinforced by the platform’s algorithm. While TikTok provides a space for creativity and community belonging, the personalized content reinforces specific identities, impacting self-perception. A strong sense of belonging to online communities plays a significant role in shaping their self-presentation. The study contributes to understanding how societal expectations and technology-driven dynamics influence digital identity.

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