Explorando la Identidad Digital:  Factores que influyen en la autopresentación de las mujeres de la Generación Z en TikTok

Marta Ezquerra Fernández; Gema Bonales Daimiel

doi:10.62701/revsocial.v12.5420

Autores/as

Marta Ezquerra Fernández Universidad Complutense de Madrid https://orcid.org/0000-0002-7960-8814
Gema Bonales Daimiel Universidad Complutense de Madrid https://orcid.org/0000-0003-2085-2203

DOI:

https://doi.org/10.62701/revsocial.v12.5420

Palabras clave:

Autopresentación online, identidad digital, Generación Z, TikTok, Autoexpresión, Comunidad online, Influencia algorítmica

Resumen

Este estudio examina cómo las mujeres de la Generación Z construyen su identidad digital en TikTok, enfocándose en la autoexpresión, la comunidad y la influencia algorítmica. A través de grupos de discusión y entrevistas semi-estructuradas con mujeres de 18 a 20 años, los resultados muestran que las participantes priorizan la autenticidad, pero encuentran presiones para ajustarse a tendencias y estéticas idealizadas reforzadas por el algoritmo. Aunque TikTok ofrece un espacio para la creatividad y la pertenencia a la comunidad, el contenido personalizado refuerza identidades específicas, impactando la autopercepción. Este estudio contribuye a entender cómo las expectativas sociales y las dinámicas tecnológicas influyen en la identidad digital.

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