Development of Local Marketing Plans in a Professional Context as a Mechanism of Learning Control
DOI:
https://doi.org/10.37467/gka-revsocial.v3.804Keywords:
Cooperative Learning, Learning by Projects, MarketingAbstract
The subjects of Basis of Marketing of the Degrees of Audiovisual Communication and Advertising and Public Relations at the Universitat Jaume I develop a practical project for the application of the concepts covered in class in a real and professional context focused on companies and institutions from the local context. The objectives and competences defined in this project were achieved satisfactorily, significantly improving the assimilation and understanding of concepts from the theoretical approach and strengthen the skills of the student such as team work, communication, critical thinking and problem resolution. The cooperative methodology in a professionalized context significantly increased motivation achieving effectively manage the transmission of knowledge from the classroom to the real world.
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