Vol. 13 No. 2 (2025)

Research articles

• Persuasive Design and Algorithms in Online Betting Platforms Ethical, Communicative, and Public Health Implications

  Luz Martínez Martínez, María Arteaga Ros, Ubaldo Cuesta Cambra

  1-16

  • PDF (Español (España))

• The Feminist Critical Theory and Gender Perspective Ethical Foundations for AI

  Tania Maratalina Roque Medel

  17-28

  • PDF (Español (España))

• Generative AI in Advergames: Commercial and Advertising Development A conversation with GPT chat from Freirean dialogic model

  Alejandro José Tapia-Frade

  29-37

  • PDF (Español (España))

• Advertising Creativity in the Age of Artificial Intelligence Ethics, Epistemology, and Transdisciplinary Challenges

  Javier García-López

  39-51

  • PDF (Español (España))

• The Expanded Museum Communicative and Digital Transformations in the Construction of Cultural Knowledge

  Tatiana Fernández Llanes

  53-69

  • PDF (Español (España))

• Victoria’s Secret and Social Paradigms Inclusion and Diversity as Strategic Branding Resonse

  Ana Isabel Alba Morillo, María Alcolea Parra, Ana Belén Bastidas Manzano

  71-86

  • PDF (Español (España))

• Visitor studies to create new narratives and experiences for diverse audiences The case of the National Museum of Anthropology in Madrid

  Gloria María Pérez Novillo, Josefina Vargas Ferrer

  87-114

  • PDF (Español (España))

• Gender bias and Perceptions of Sexism in the MMO Gaming Environment

  Beatriz Esteban-Ramiro, Roberto Moreno López

  115-131

  • PDF (Español (España))

• From the Runwat to the Meme Digital narratives and fashion communication through AI

  Susana Golf Sanchez, Ana Belén Bastidas Manzano, María Alcolea Parra

  133-147

  • PDF (Español (España))

• Emotional intelligence and psychological well-being in children victims of armed conflict

  Celena Díaz Flores, Liliana Meza-Cueto, Jorge Navarro-Obeid, Álvaro Lhoeste-Charris

  167-182

  • PDF (Español (España))

• Advertising in the Digital Society Challenges and Convergences Between Psychomarketing and Artificial Intelligence

  Carlos Sáenz-Torralba

  183-194

  • PDF (Español (España))